An online BBA in Digital Marketing is a 3-year undergraduate specialized program that combines business management concepts with digital marketing skills. Digital marketing is a new-age concept and the most demanding skill in today’s digital era.
It helps to grow business globally in various digital ways. It is a diverse specialized course divided into 6 semesters with multiple subjects related to social media marketing, consumer behavior, marketing management, search engine optimization, financial accounting, communication theory, and YouTube marketing. Combining an online BBA program with a digital marketing specialization helps students understand the importance of the new digital era in the business industry and management sectors.
In earlier times, people had only two modes of education in learning- Regular programs and distance programs. However, after the innovation of online learning programs distance education quietly decreased and less valued. In this digital era, students opt to pursue online programs rather than distance learning programs due to better flexibility and accessibility provided by an online education system.
Scopes of Doing an Online BBA in Digital Marketing
The scope of doing an online BBA in Digital Marketing is vast and diverse. It opens the door to many opportunities :
- Social Media Manager
- Content Writer/ Manager
- Influencer Marketing
- Search Engine Optimization
- Digital Marketing Specialist
- Web Designer
- PPC expert
Read More: Future Scope and Benefits of Online BBA Courses
Top Online Universities for Doing BBA in Digital Marketing
There are some of the top reputed Online Universities in India that provide Online BBA in Digital Marketing. However, choosing a college includes many considerations to be kept before enrolling in a college. Some of the colleges are mentioned below:
Manav Rachna University Online
It is a UGC-recognized college that delivers flexible classes with a comprehensive curriculum structure. The University is NAAC A++ accredited and has an affordable fee structure. The total cost for the course here is INR 1,62,000 and provides EMI facilities. The top recruiters of the college include HCL, Walmart, IBM, L&T Infotech, Genpact, and WIPRO. The University provides guided mentorship and friendly LMS systems to the students.
SRM University Online
It is a UGC-recognized University that has NAAC A++ accreditation and is ARIIA-approved. The university provides dedicated career support and resume-building sessions. The total fee for the course is ₹1,29,000 INR and also provides EMI facilities.
MMU Online
The University offers a 3-year course of BBA in Digital Marketing and is UGC approved with NAAC A++ accreditation. The University provides flexible scheduled classes with a structured LMS and curriculum. The top recruiters of the college are Wipro, Tata, HDFC Bank, eClerx, Cognizant, Amazon, Extramarks, and Infosys. The fee structure is ₹1,05,000 INR and provides EMI facilities to the students.
Vivekananda Global University Online
It is a UGC-entitled and AICTE-approved University with NAAC A+ accreditation. The course is divided into 6 semesters and has EMI options available. The University provides live classes and workshops with various mentoring sessions. The course gives a total of 103 credit points and the fee for the course is ₹1,14,000 INR.
Jain University Online
Jain Online University is a deemed-to-be University and provides a 3-year online BBA course in Digital Marketing. The university has 2,000+ hiring corporates and provides 0% cost EMIs. It is a UGC-entitled University with NAAA A++ accreditation and an NIRF ranking of 68 in the country. The university follows a global curriculum structure and provides personalized support to its students. The total fee for the course is ₹2,80,000 INR.
Also Read: What is an Online MBA Programs? – A Complete Detailed Guide
Key Highlight of an Online BBA Course in Digital Marketing
- Introduction to basic key concepts of digital marketing and business management.
- It is a practical skill-based course that provides in-the-field knowledge.
- A student who is interested in influencer marketing or social media management could pursue the course and achieve their goals in their career.
- The course is much more flexible in terms of examinations by providing online examination accessibility to students. This helps the students prevent off-campus examination schedules like in a distance BBA program.
- Various good and reputed colleges provide internships and networking opportunities to students with placement assistance.
- With this course, graduates can start their own company of website, social media management, and merchandise.
- Most of the graduates start earning on their own before the end of their degree because of the flexibility of courses and schedules. This helps the students to not get dependent on anyone for job placement and assistance.
- The colleges for this course provide a good Learning Management System and study resources which are not provided in a Distance education.
Conclusion
In conclusion, a BBA in digital marketing is a good career option for students who are interested in broadening their career in business with the new digital technologies. It enhances the ability to learn new tools and techniques of the digital era which is the most crucial part of any digital business. Graduates can start up their digital businesses from many social media platforms and enhance their career goals.
FAQs
⭐Why Online BBA in Digital Marketing?
In the new digital era, learning digital concepts is a very crucial part for anyone. It gives your career shape and a new path in the digital world. An online BBA in digital marketing provides you flexibility in learning and cooperating with your work altogether. This helps you to gain knowledge and build industrial experience at the same time.
⭐Who should pursue an Online BBA in Digital Marketing?
This course is suitable for candidates who want to build their careers in the digital world with business ideas. If you are someone who wants to build a career in digital marketing then you can pursue this course or if you want to grow your business digitally, then also it’s a great course to pursue or if you are a working professional already and want to pursue a degree in online digital marketing from online mode, then it could be the best option for you.
⭐When should I do an Online BBA in Digital Marketing?
Anyone can pursue an online BBA in Digital Marketing without any age barrier. Students with 50% or above marks from a recognized board can pursue this course. As per the new UGC guidelines and norms, anyone can pursue two online degrees at a time without any barrier or one offline and online degree at a time. The choice for pursuing the course depends totally on your career interests and goals.
⭐What are the different career options after doing an online BBA in Digital Marketing?
When a BBA program is specialized in digital marketing, it opens a wide range of career paths for the graduates. Students can find jobs in Management Consulting, Human Resources, SEO, Social Media Management, Digital Marketing Manager, Content Writing, Web development, and Social Media Marketing.
⭐What is the average salary of an Online BBA in Digital marketing?
The average salary after entering the business and digital world could range from ₹4Lakh and could go up to ₹7Lakhs. The different job roles have different salaries ranging from ₹2.5Lakhs to ₹7Lkahs.
