To rank higher and higher on Google’s first search page is what every website and SEO writer aims for. The high rank not only makes a website noticeable to the users but also increases the traffic and visitors of the website.
So, today we are going to discuss some proven strategies and techniques that a developer and Ecommerce SEO expert can imply in order to rank higher on a search engine’s first page…..
Proven Strategies: How to Rank Higher on a Search Engine
Here are some very important points to keep in mind if you want to improve your website’s traffic and users:
Use Keywords
If your ecommerce website is selling some products or services, use the keywords that are mostly searched by users to look for these products or certain ingredients and items. It will help with ranking your product higher on a search engine page when a user searches for a particular keyword. This increases the chances of your business products to get noticed by more people and ultimately users will visit the website to know more about the product and then the company, the more traffic on the website.
Also Read It: What is SEO in Digital Marketing Course?
Reduce HTTP Requests
A website has multiple files including JAVA, CSS, images, videos, etc. All these files require an HTTP request to process and load. So, the more the number of files, the more will be HTTP requests attached to these files. This increased number of requests ultimately slows down the loading speed of a webpage or website. Therefore, in order to reduce these requests, the number of files needs to be reduced. This can be done by combining files that are unnecessarily divided into multiple files or inline some critical CSS files directly with HTML files in order to reduce the requests for some CSS files.
Encourage User-Generated Content and Reviews
User-generated content (UGC) means the content that is purely generated by users. It includes photos, videos, opinions and product reviews of the users. This content is fresh and honestly generated by users, thus makes it more reliable and understandable to the other users and increasing the sense of credibility and trust among the users. The UGC is very beneficial and at the same time requires efforts to get from the users.
This user-generated content can be gathered from the users by leaving the space for the users to type or post freely whatever they felt or thought about a product or service, appreciating the response and engagement of the users with the website and products, replying to the comments or opinion they use posted or by solving the issues or problems quickly a user shared in the open post community.
Optimize Product URLs
In order for the user and a search engine to understand and put forward content or website, it is very crucial for it to understand what the content is about. This can happen with a clean and keyword-rich URL structure. This can be done by using short and keyword-included URLs, avoiding unnecessary parameters, using hyphens within two words to separate the clearly and make them more easy to understand, or by including identifying names like ingredients or product names or associated persons, etc.
Also Read It: Why Must Startups Embrace Magento Website Development?
Use a Content Delivery Network (CDN)
Content Delivery Network (CDN) copies the content of a website and stores in it multiple servers. Now what happens is that the copies are stored in the servers that are located in the various geographic regions. This makes the content to be readily available in these regions.
So, when a user searches for the content and surf the website, the content becomes available to him/her by the server that is nearest to the user. This makes the loading time of the website and the particular content less, reduces the latency and more quickly it reach the user.
Mobile Optimization
With more use of the internet, technology, and advanced technical equipment, people have started using laptops and PCs more. However, no matter how good a laptop can be, the convenience and ease of use anywhere and anytime a mobile phone can give to a person, a laptop can never give and that is why, almost 73% of ecommerce sales are through mobiles. So, wouldn’t it be more beneficial if we target a website to works conveniently and is easy to use by a mobile user?
Thus, optimizing a website according to mobile use can help increase not only traffic on the website but also sales. So, mobile optimization of a website is crucial to improving E-Commerce SEO.
FAQs
1. Why are keywords important for Ecommerce SEO?
Keywords help search engines understand what your website offers. Using relevant and high-search-volume keywords increases your chances of ranking higher on search results, attracting more visitors to your ecommerce store.
2. How do HTTP requests affect website speed?
Each file on a webpage, such as images, CSS, and JavaScript, requires an HTTP request to load. More requests mean slower loading times, which can negatively impact user experience and SEO rankings. Reducing unnecessary files and combining CSS/JavaScript files can help speed up your site.
3. What is User-Generated Content (UGC), and how does it help SEO?
UGC includes customer reviews, photos, and testimonials. Search engines value fresh, authentic content, and UGC builds trust among potential buyers while boosting organic rankings through increased engagement.
4. Why should product URLs be optimized?
Clean, keyword-rich URLs improve search engine readability and user experience. Short, descriptive URLs with relevant keywords help pages rank better and make it easier for customers to find products.
5. How does mobile optimization impact Ecommerce SEO?
With the majority of ecommerce sales happening on mobile devices, a mobile-friendly website ensures a smooth user experience, reduces bounce rates, and improves search rankings. Google prioritizes mobile-optimized sites in search results.
6. What is a Content Delivery Network (CDN), and how does it benefit Ecommerce SEO?
A CDN stores copies of your website’s content on multiple servers worldwide, ensuring faster load times by delivering content from the nearest server to the user. This improves site speed, reduces latency, and enhances user experience, which positively impacts SEO rankings.
