Google Algorithms are a complex mechanism that ranks websites in the search results which includes a set of rules and instructions. It consists of a group of algorithms and ranking orders that determine search results. There are a total of 9 main Google algorithms that are used in Google search.
Development of Google Algorithms
Google was launched in 1998, with an algorithm called PageRank to Florida update and continuing to HCU (Helpful Content Update) which was launched in 2022.
PageRank 1996
It is the first algorithm that was launched in 1996 with the launch of Google. This algorithm is used to increase web traffic by determining the importance of websites based on the quality and number of links. It was created by Larry Page and Sergey Brin.
Florida Update
It was a major update in the Google rankings algorithm. This algorithm was launched in November 2003 aiming to improve the relevancy and decrease spam content with an increase in quality.
Panda
This algorithm was launched in 2011 to increase high-quality content while decreasing low-quality content for the website’s benefit.
Penguin
It is an update in Google’s algorithm that reduces spam and websites earn through uploading real and general content. It was launched in 2012.
Hummingbird
It was launched in 2013 to make a change and update the algorithm system. The main aim was to make websites precise and fast.
Mobile-Friendy Update
It was launched in April 2015 to improve and change the mobile-friendly websites of mobile devices in search rankings.
RankBrain
This algorithm uses Machine Learning and AI to understand the user’s search queries and provide desired results.
Medic Update
Bert (2019)
Bidirectional Encoder Representations from Transformers connect every input model with the output model. It is a Machine-learning structure that represents the language model of NLP (Natural Language Processing).
Page Experience Update (EEAT)
It stands for Experience, Expertise, Authoritativeness, and Trustworthiness which is an updated version of EAT algorithm. It assesses the misinformations and authenticity.
Helpful Content Update
HCU is a search algorithm that improves the rankings for search engines rather than people.
Why are Google Algorithms Important?
Google algorithms play a very important role in search engines, therefore, updates in Google algorithms are considered fabulous for website reach and traffic.
Some major important points are considered below:
- Google algorithms have problem-solving skills.
- These algorithms are trustworthy.
- Evaluates technical foundation
- It has a big impact on web traffic.
- Determines search results.
- Improves search quality and user experience.
- Increases more leads, sales, and revenue.
How Do Google Algorithms Impact SEO Strategies?
Google Algorithms could impact SEO strategies in many ways which could be good and bad both.
Some of the impacts are given below:
- Content Quality and Importance
- Page loading speed and rating
- User Experience
- Backlink Quality
- Industry Experience
- Mobile-Friendliness
- Industry Expertise
Read More: What is SEO in Digital Marketing Course?
Results After not Being updated with Google Algorithms
Staying updated with search Algorithms is a major part of the website. As it could result in various consequences that could harm the website’s organic traffic and page reach.
- Decrease in traffic and target audience- Websites that do not stay updated with Google algorithms face many consequences like a decrease in web traffic or target audience.
- Lower Rankings- One of the most crucial consequences faced by websites is the lower rankings in Google.Google’s main aim is to enhance the user’s search experience which is why ranking is important.
- Penalties- Not following and staying updated with Google’s algorithm could cause penalties or deindex from the search results and lead to severe consequences.
- Competitive Disadvantages- Websites that stay updated with the algorithm updates are more likely to be seen and visible in the search engine.
Top 10 Google Algorithms
The most trendiest and useful Google search algorithms used in today’s digital era are discussed below:
Google Panda
Google Panda was launched in 2011 to increase high-quality content while decreasing low-quality content for the website’s benefit. Websites that have thin-quality content are targeted by this algorithm the most. Websites including poor and duplicate content are also identified by the Panda algorithm.
Google Penguin
Google Panda was launched in 2012 to reduce spam and duplicacy in the website’s content and increase quality and originality. It was specially updated to combat web spam and trash.
Google Hummingbird
It was specially launched to make new changes and updates in the algorithm system and was launched in 2013. It made websites precise and fast.
Google Pigeon
Google Pegion was launched in 2014 to give the best results for local search keywords. The main aim of this algorithm was to enhance local search results.
Google Mobilegeddon
This update was launched in 2015 to mark a significant shift in Google’s mobile search. Due to the growing importance of mobile phones and smartphones, this update was needed to enhance the search results of Google.
Google Rankbrain
Google Rankbrain uses machine learning and AI to understand your search queries and keywords. It was launched in 2015 to better understand the search queries and content and give the best results.
Google Possum
This algorithm was launched in 2016 to bring several kinds of changes to Google ranking systems and local business websites. The main aim was to improve user experience.
Google Medic Update
This algorithm focuses on mainly health and wellness-related websites which were launched in the year 2018. It ensures that users searching for health-related or finance-related issues, get the correct information. It uses the EAT feature (Expertise, Authoritativeness, and Trustworthiness).
Google Bert
This algorithm was launched in 2019, which stands for Bidirectional EncoderRepresentations from Transformers. This algorithm connects the input model with the output model. It is a Machine learning structure that represents the language model of NLP (Natural Language Processing).
Google Page Experience
This algorithm update came out in 2021 and marked a significant shift in Google’s rank and web pages. The update includes EEAT (Experienced-Enriched Algorithms for Templates).
Also Read: What is Best Digital Marketing Course? – Types and Benefits
How to Stay Updated with the Google Algorithm Changes?
Staying updated with the Google algorithms’ new updates and changes is the most important part of SEO strategies and websites.
Some important factors to be considered for staying updated are discussed below in the blog:
- Google’s Official Channel- The overall Google updates and changes are announced on its official website. Therefore, you can keep an eye on their official website to stay updated on new algorithms and changes.
- SEO Tools & Trackers- Some of the tools offer you various information about the upcoming changes and updates of the search algorithms.
- Attend Conferences and Webinars- Attending various events helps you to gain experience and knowledge and as always stay up to date with the new algorithm changes.
- Tracking your Own Website Traffic- Tracking and analyzing changes in your own website traffic will help to realize the new updates of algorithms.
- Joining Online SEO Communities- Engaging in different online communities with professionals will help in gaining and suspecting various algorithm changes.
Conclusion
Google Algorithms are a group of complex mechanisms that help in search results and websites with a set of rules and regulations. These algorithms are used mainly to improve the website content quality, duplicacy, page speed, data, domain, usability, and age of the content.
Frequently Asked Questions (FAQs)
⭐What are Google algorithms?
Google search algorithms are a set of rules that are complex mechanism which uses AI and Machine learning to optimize the page quality and web traffic. These algorithms are updated regularly for the benefit of websites.
⭐How can one improve Google’s ranking using algorithms?
The best way to improve your Google algorithm ranking is to avoid using duplicate content and start giving original quality content. Build external links and create informative content.
⭐What are some different Google algorithms?
Some of the different Google algorithms used mostly are Rankbrain, Opossum, Backlinks, Medic, Hummingbird, Penguin, and much more.
⭐What are the latest Google algorithm updates?
One of the most important updates till August 2024 includes the caution against AI tools that generate low-quality and duplicate web content that leads to lower ranking and penalties in websites.
⭐What are Google algorithms in SEO?
Google algorithms in SEO are used to rank different websites in the search results. The main aim of Google algorithms is to decide how a page will be ranked in different search results with different algorithm updates.
