Digital Marketing is the promotion and advertising of a business’s products or services through online platforms. It is a new-age marketing strategy that includes digital tools and technologies. In the new digital era, universities and institutions are providing various digital marketing courses and specializations in both online and offline modes of learning. Students can pursue the course in three different learning modes- Regular, Distance Education, and Online mode in UG, PG, and Certification courses.
Read More: What is Best Digital Marketing Course? – Types and Benefits
What is PPC?
PPC stands for (PPC) Pay-Per-Click. It is an internet marketing in which advertisers pay fees for the company’s ads each time the ad is been clicked. It allows a chance to be shown in Google ads and is mostly done through search engines. Pay Per Click can also be done through social media platforms like Instagram, X, Facebook, and YouTube.
Difference Between PPC and SEO (PPC Vs SEO)
Pay Per Click is an online advertising in which companies are paid each time when their ads are been clicked on different websites. Whereas, SEO (Search Engine Optimization) is a method to increase its website traffic and target audience. It is non-paid and helps to increase the company’s organic traffic.
Also Read: What is SEO in Digital Marketing Course?
Difference Between PPC and SEM (PPC Vs SEM)
SEM (Search Engine Marketing) is both paid and non-paid advertising that helps your brand appear in higher search engines. It targets quality traffic and reaches the target audiences. Whereas, Pay Per Click is paid advertising.
Types of PPC Ads
- Search Ads- Paid search ads are sponsored ads that allow advertisers to bid on specific keywords that appear in the search engine results.
- Display Ads- Display ads are the second type of paid Pay Per Click ads that are displayed while browsing on the internet. These are less costly than Pay Per Click ads.
- Remarketing Ads- Remarketing ads are the retargeting of those audience who have seen the specific ads before also. These are displayed or could be sent through mail.
- Video Ads- In the new digital era, video ads are the most used ads in businesses. According to research, 85% of brands use video ads as a part of their paid business marketing strategy. It attracts more consumer traffic.
- Shopping Ads- Shopping ads are similar to a search campaign. These ads contain a product being sold with the brand, price, title, and description. These ads are the most profitable and sold ads in online ad marketing.
- Paid-Social Ads- Paid social ads are specially designed for social media like Facebook, Instagram, and X. These ads are displayed on social media and brands are paid for them.
- Gmail Ads- These business ads are advertised on gmails. Gmail ads are an extra source to increase brand awareness and reach a good number of traffic. Viewers can forward you gmail emails and show if someone saved your emails too.
Why is PPC Important?
- It generates quick traffic- A PPC leads to increased traffic in any brand website due to the engagement of more viewers and consumers on the website. Brands can use different audience-based preferred factors that target traffic such as language, keywords, time, and date.
- It is affordable- A PPC ad is affordable according to your budget and placements. It is a value-for-money investment in terms of the company’s objectives and finances.
- It helps promote SEO strategies- Pay-Per-Click allows testing the brand’s keywords before incorporating them into SEO strategies. Pay-Per-Click helps in increasing the organic traffic of the website.
- It increases sales- Due to the quick traffic engagement and target audience, the sales of the brands do increase.
- Helps the business to reach the target audience- Pay-Per-Click is the best way to increase the target audience in any business.
How does PPC work?
PPC (Pay-Per-Click) is a digital promotion in which advisors pay every time their ad is being clicked. It is also known as the CPC (Cost-per-click) model. It is essentially done through Google, i.e., search engines and social networks like Facebook and Instagram. These social and search engine ads are the most popular platforms for increasing Pay-Per-Click advertising.
Core Elements of PPC
The most important core elements of PPC are discussed below:
- Routing- Routing is the process of determining track of the work chain of operations. It is the process of determining the sequence, quantity, and quality of a product.
- Dispatching- Dispatching in PPC is the step to deliver instructions to the workers to start the work. It is the 3rs step after routing and scheduling that makes sure to deliver all the instructions related to materials and machines.
- Loading- In a PPC model, loading is the process of assigning and determining work and duties to the employees and machines of the organization according to their capacity.
- PPC Audits- This is the review of an organization’s paid promotions and strategies. It includes account structures, keyword effectiveness, bidding techniques, and budget efficiency.
Conclusion
In conclusion, digital marketing is a vast course that provides a wide career path in SEOs, Advertisements, Marketing, Graphics, and much more. Pay Per Click in digital marketing could also be a good option for students who are more interested in advertising and content marketing. Students can also opt to pursue higher education in digital marketing after gaining experience. This would help you to acquire more skills and knowledge in your area of interest.
FAQs (Frequently Asked Questions)
⭐What is PPC?
PPC is a Pay-per-click advertising internet marketing in which advertisers pay fees for the company’s ads each time the ad is been clicked. It is done through social media platforms including Facebook, Instagram, X, and YouTube.
⭐Why is PPC important?
PPC is important as it generates quick traffic which increases the sales of the businesses to reach the target audience and helps to promote SEO strategies.
⭐What are the different elements of PPC?
The elements of PPC include Keywords, cost, ads, landing page, conversion path, and Bid.
⭐What are the different types of PPC?
The different types of PPC include Display ADS, search ads, video ads, shopping ads, paid social media ads, remarketing ads, and Gmail ads.
⭐How is PPC different from SEO and SEM?
Pay Per Click is an online advertising in which companies are paid each time when their ads are been clicked on different websites. Whereas, SEO (Search Engine Optimization) is a method to increase its website traffic and target audience. Moreover, SEM (Search Engine Marketing) is both paid and non-paid advertising that helps your brand appear in higher search engines. It targets quality traffic and reaches the target audiences.
