Digital marketing is the promotion and advertising of a business’s products and services through online platforms. It is a marketing component that uses various digital part SEO, PPC, SEM and technologies to promote a business. In this new digital era, colleges, and institutes are providing different digital marketing degrees and various specializations of it.
It includes various topics like video editing, social media marketing & management, Search Engine Optimization, content writing & development, influencer marketing, and graphic designing. Digital Marketing courses can be pursued in three different modes of learning- Regular/offline/ traditional learning mode, online learning mode, and distance learning mode.
In recent years, it has been observed that people opt for the Digital Marketing certificate course as it takes a minimum of 3 months to 6 months to complete it whereas degree takes a a minimum of 2-3 years to complete it depending upon the UG or PG course.
Read Also: Online BBA in Digital Marketing – Career Scope and Universities
What is SEO?
SEO is Search Engine Optimization that includes learning how to develop your website and how to engage good quality traffic. It is a market strategy to improve the website and portal of your organization to reach a higher rank in Google. It’s a process to improve your website’s visibility and rank in Google and search engine land.
Difference between SEO and SEM (SEO Vs SEM)
The major difference between SEO and SEM is that Search Engine Optimization includes organic unpaid advertisements for website improvements while SEM (Search Engine Marketing) includes both paid and unpaid traffic advertisements. SEM is the combination of SEO and PPC that makes up a whole search engine land.
Difference between SEO and PPC (SEO Vs PPC)
PPC (Pay Per Click) are the ads that appear on the page paying the fee each time their ads get clicked. Whereas, SEO (Search Engine Optimization) is the improvement of website traffic through unpaid ads. Therefore, SEOs and PPCs are part of SEMs that help in increasing website traffic and advertising.
Types of SEO?
The different types of Search Engine Optimizations that are visible on SERPs are discussed below:
- On-Page Search Engine Optimization: It helps in engaging more traffic and ranking the page highest in Google. It is engaged more in optimizing headings, subheadings, tags, hashtags, headers, and images.
- Off-Page Search Engine Optimization: It focuses on external factors i.e. activities done off of a website. It includes strategies, and blank links focused on improving website popularity reach, and rankings.
- Technical Search Engine Optimization: It focuses on the technical aspects of a website to improve its backend elements structure on search engines.
- E-Commerce Search Engine Optimization: It focuses on online stores to improve visibility and drive sales.
- Video & Image Search Engine Optimization: It focuses on increasing the search optimality and content quality of Videos and Images in search results.
- Social Search Engine Optimization- Social SEO focuses on optimizing relevant posts and keywords in your posts on social platforms.
- International Search Engine Optimization- International SEO helps to create traffic from other areas and languages other than organic traffic. It grows your search engine internationally. This Search Engine Optimization needs the correct format of time and date to be used.
- Local Search Engine Optimization- It is the improvement of traffic engagement and awareness of the brand for local businesses. It helps businesses to become more visible on local search engines.
Why is SEO Important?
- Increase of rankings and transparency.
- Increase in the web traffic and target audience
- Increase in reliability and trustworthiness
- Healthier user experience
- Increase in long-term future growth
How does SEO work?
An Search Engine Optimization works with a combination of 4 different factors:
- People- The people involved in creating, writing, producing, and executing the work play an important role in the Search Engine Optimization work.
- Process- The whole process of Search Engine Optimization work is done efficiently.
- Technology- The tools and skills used.
- Activities- The output made after making a product.
Skills Needed to Become an SEO
- Communication Skills
- Writing Skills
- Research Skills
- Social Media handling efficiently
- Technical Skills
- Computer Programming
- Keyword Search
- Understanding of Search Engine
Core Elements of SEO
SEO (Search Engine Optimization) includes many core elements that are the most crucial part. These include:
- Audience- Target audience is the main core element of Search Engine Optimization. It denotes the importance of SEO traffic. They are the pillars of the businesses that are used as market strategies.
- Keywords- Keywords are a single phrase that contains multiple words that are searched by online consumers when looking to buy a product/service.
- Content- It is the main part of an advertisement/blog that contains texts, images, videos, graphics, and titles. Good quality content improves the traffic of the site.
- Good-user Experience- Slow-loading websites and portals are very irritable for the audience which can decrease audience and traffic.
- Mobile-Friendly- According to a recent study, most of the target audience uses smartphones. Therefore, a website should be mobile-friendly so that the audience can have a good experience.
Conclusion
An Search Engine Optimization in Digital Marketing plays a very crucial role for any brand/ business. Students interested in Search Engine Optimization can pursue a digital marketing course as it includes Search Engine Optimization, and you can learn various aspects of it, you can also pursue higher education in Digital Marketing to grow your career in SEO. Search Engine Optimization includes various elements and tools that need to be learned and skilled for betterment.
Frequently Asked Questions (FAQs)
⭐What is Digital Marketing?
In simpler terms, marketing which is done via the internet or on the internet is known as digital marketing. You can market your products through content, campaigns, and many more and can easily grow your business online.
⭐What is SEO?
The full form of SEO is Search Engine Optimization and it is used to develop your website and it helps you to engage good quality traffic in your website. Hence having SEO is very important for you if you are thinking to build an online brand.
⭐What are the basic skills that are required if one wants to build a career in a SEO?
You must have communication, writing, research, technical and computer programming skills. It helps you in your work.
⭐Why having an SEO is important?
Search Engine Optimization is very important if you want to grow your business online, you can read the points mentioned below to know why it is very important
- It increases rankings and transparency.
- It Increases the website traffic and target audience
- It Increases the reliability and trustworthiness
- It increases healthier user experience
- It Increases the long-term future growth
⭐Are there any types of SEO?
Yes, there are various types of Search Engine Optimization, some of them are mentioned below:
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
- Technical Search Engine Optimization
- Local Search Engine Optimization
